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Discover Mitchell County: Strong Communities, Thriving Businesses, and Unforgettable Experiences!

Mission Statement: Our mission is to keep Mitchell County strong by championing local businesses, facilitating future growth and leadership, embracing tourism, and fostering vibrant, collaborative communities.

Vision Statement: Our vision is a strong Mitchell County where resilient communities embrace opportunities for future growth and tourism, and the quality of life is exceptional due to every resident, business, attraction, and nonprofit having access to the resources they need to prosper.

Why is change necessary?

For several years, the Executive Directors of the Beloit Area Chamber of Commerce and Solomon Valley Economic Development have explored ways to streamline our services and better serve the entirety of Mitchell County. Mitchell County Convention and Tourism, Solomon Valley Economic Development, and the Beloit Area Chamber of Commerce have been collaborating on projects for many years as well.

In the past 5 years, we have seen a shift in how rural communities are organizing chambers, economic development, and tourism. As the lines between these organizations become increasingly blurred, we want to create clear goals and roles for business support, economic development and tourism. We feel is important for the public to understand each of the unique roles we represent, so we can better serve our communities and businesses.

Additionally, in rural communities, our businesses need as much local support as possible, and we understand not every business or organization is in a situation to afford memberships in exchange for services. With that, we also understand the tremendous value in having a hired point person, similar to a chamber director, to assist our businesses with marketing, training, networking, and more! The proposed changes will allow us to help anyone in need, while still providing above and beyond services to investors and partners to Discover Mitchell County.

Discover Mitchell County

Previously known as “Mitchell County Strong”, Discover Mitchell County will be an active 501c3 organization overseen by a 13-Person Executive Board. Representatives from an Economic Development Committee, Business Support Committee, Young Professionals Committee, and the existing Mitchell County Convention and Tourism Board will be appointed to the Board of Directors. Additionally, two “at-large” community members will be appointed. The work under Discover Mitchell County will be carried out by active committees. These active committees will assist the Directors with strategic planning, goal setting, program development, public outreach, and more.

Economic Development Committee

The Economic Development Committee will be overseen by the Economic Development Director. Rather than reporting monthly to the existing Solomon Valley Economic Development board, the Economic Development Director will work alongside this active committee to make progress. The Economic Development Committee will focus on business recruitment and expansion, workforce recruitment and development, community development (like housing and childcare), and more. Three representatives of the active committee will serve on the Executive Board. These representatives will keep the Executive Board updated on economic development projects and bring formal requests to the Executive Board on behalf of the Economic Development Committee.

Business Support Committee

The Business Support Committee will be overseen by the Business Support Director. This committee will replace the existing Beloit Area Chamber of Commerce Board of Directors. The Business Support Director will work alongside this active committee, not unlike the Beloit Area Chamber of Commerce board has functioned in years past. The Business Support Committee will focus on programming, marketing, business retention and succession, ribbon cuttings, and anything directly supporting our existing local businesses. Three representatives of the active committee will serve on the Executive Board. These representatives will keep the Executive Board updated on business support projects and bring formal requests to the Executive Board on behalf of the Business Support Committee.

Mitchell County Young Professionals Commitee

The Mitchell County Young Professionals Committee will be overseen by a volunteer Chairperson and Vice-Chairperson. These two positions will be appointed by the Discover Mitchell County Executive Board. While Young Professional groups are not a new concept, this will be a brand-new group for Mitchell County. The Young Professionals Committee will work to foster meaningful connections, attract and retain talent, and develop the next generation of business and community leaders in Mitchell County. Mitchell County Young Professionals will be a separate membership-based group. The Chairperson and Vice-Chairperson will keep the Discover Mitchell County Executive Board informed and engaged with Young Professionals.

Committee Members:

  • Adrina Cunningham, Mitchell County Regional Medical Foundation – YP Chairperson
  • Cole Thomas, Farmway Credit Union – YP Vice-Chairperson

Mitchell County Convention & Tourism Board

The Mitchell County Convention & Tourism Board will continue to operate as a completely separate organization from Discover Mitchell County; however, three members of the existing tourism board will be appointed to the Executive Board of Discover Mitchell County. Tourism has already embraced and rebranded under “Discover Mitchell County”. In order to ensure communication and collaboration continue between businesses, economic development, and tourism, three Mitchell County Tourism Board Members will be appointed to the Discover Mitchell County Executive Board.

Mitchell County Convention & Tourism Board:

  • Kyle Peterson, Mitchell County Historical Society
  • Kent Miller
  • Tracey Palen
  • Lucille Heller
  • Barbara Axtell
  • Linda Clover
  • Sarah Jensen
  • Lydia Housh
  • Kelly Reling
  • Avery LaCombe

Summary of Changes:

To the general public, the changeover to Discover Mitchell County will be almost unnoticeable because it is primarily a change in the organizational structure of the Beloit Area Chamber of Commerce and Economic Development. The services currently provided to the general public will not change.

Current Beloit Area Chamber of Commerce members will be most affected by these changes; however, we are confident the effects will be positive! As we have seen in other rural communities and counties, the change from the traditional “Chamber” model to a more all-encompassing business support model will better support the needs of our local businesses while still providing many of the same great offerings of a traditional chamber.

Uniting the former Beloit Area Chamber of Commerce and Economic Development under one Executive Board allows the Directors of those entities to be more efficient and collaborative. We can avoid duplication of services, engage more voices through active committee work, and continue to collaborate to help Mitchell County thrive.

Beloit Area Chamber of Commerce Executive Director transitions to Discover Mitchell County Assistance Director, Director of Business Support

  • The Beloit Area Chamber of Commerce will be dissolved as of January 1, 2026.
  • The Assistant Director of Discover Mitchell County will be our new Business Support Director. The service previously provided by the Chamber Director will be taken over by the Business Support Director.
  • In lieu of a chamber membership, we are looking for local businesses who want to invest in or partner with Discover Mitchell County. These investments will help support the salary of a part-time Business Support Director, same as Chamber dues supported the Chamber Director position.
    • Depending on the level of investment, Investors and Partners will receive specific benefits to help elevate their businesses and community outreach.
  • The Business Support Director will provide baseline service to anyone who needs it: social media marketing, newsletters, community meetings, and direction to resources.
  • Three members of the Business Support Committee will be appointed to the Discover Mitchell County Executive Board.

Solomon Valley Economic Development Director transitions to Discover Mitchell County Executive Director, Director of Economic Development

  • The Economic Development Director position will continue to be funded solely by the City of Beloit and Mitchell County.
  • The Economic Development Director will continue to be an employee of the City of Beloit; however, services will fall under Discover Mitchell County, rather than Solomon Valley Economic Development.
  • The role of economic development remains. We will continue to focus on business recruitment and expansion, workforce recruitment, community development, business funding, and more.
  • Three members of the Economic Development Committee will be appointed to the Discover Mitchell County Executive Board.

NEW Mitchell County Young Professionals Group

  • MC Young Professionals will be a membership based organization.
  • All Young Professionals programming will be funded by their membership dues.
  • Two members of the MC Young Professionals Committee will be appointed to the Discover Mitchell County Executive Board.
  • More information available here: Mitchell County Young Professionals – Mitchell County Kansas

Mitchell County Convention & Tourism

  • Due to state statutes, tourism will continue to operate under an independent executive board at this time; however, three members of the Mitchell County Convention & Tourism board will sit on the Discover Mitchell County Executive Board.
  • Funding for the Tourism Director, as well as tourism projects, will continue to come solely from Mitchell County bed taxes.

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